Should I create variations or combinations of my products?
A frequently asked question that people encounter when creating their products to sell on their web pages is if when creating their products that have combinations, do they create a simple product for each of them or create a product with multiple combinations, for example a shirt can have multiple combinations of size and color.
Most of the platforms with which e-commerce web pages are created today give us the alternative of creating multiple combinations for each product, in most cases it is recommended to create combinations of products if they exist and do not exist. Creating them as simple products, this for two main reasons helps us with SEO indexing and improves the user experience when buying products.
The reason that creating product combinations as simple products can harm us for SEO is that SEO can consider that we have duplicate content on our website, search engines consider duplicate content any text that is repeated, totally or partially, in more than one web address.
For example, let's imagine again the case that we sell Shirts, we will have White Shirt S, White Shirt M, White Shirt L, and so on, since SEO can consider that we have duplicate content on our website and this will negatively affect our organic positioning.
It has been shown that for the user experience when buying a product, if we show you the variations on the same page, the conversion increases, imagine a customer likes the shirt we sell a lot and wants to buy it in different colors, from the same page. The user can view their size in different colors and add them to the cart without having to change the page.
In short, if we sell products that have different combinations, take advantage of the tools we have.